Lambretta, has partnered up with legendary rock band The Who to launch a 60’s inspired clothing range featuring re-created items actually worn by the band at the time - including the original US army fishtail Parka, exactly as it appeared on the Quadrophenia album cover.

The Tribute Collection comprises 16 styles and includes a parka, a jean and a range of tee's and sweats, all carrying universally recognised The Who graphics. This part of the collection is heavily branded, but with a strong fashion emphasis utilising sophisticated logo applications, embroidery and washes – to set the clothes apart from more traditional promotional band merchandise.

The

Iconic Collection comprises 19 styles and has been re-created from a range of garments actually worn by members of The Who in the 60's. In addition to the Quadrophenia parka, there are other key garments that lay a claim to rock history including Pete Townshend's Union Flag Blazer, Keith Moon's fine gauge knitwear, Keith Moon's tee's and a collection of shirts, as worn by all band members, many with matching ties.

The Iconic Collection will have only limited distribution.